Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Re

Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

What You’ll Do

Build and execute multi-channel demand generation campaigns

Manage campaigns across:

Email marketing

Content

Webinars

Paid acquisition

Account-Based Marketing (ABM)

Build lead nurture and lifecycle programs

Partner with sales to define ICP, audiences, and targeting

Develop lead scoring and qualification frameworks

Track and improve MQL → SQL → Opportunity conversion

Analyze pipeline contribution, campaign ROI, and funnel performance

Improve marketing automation and CRM workflows

Run experiments to increase qualified leads and pipeline

Report performance insights and recommendations to leadership

Requirements

4+ years of B2B marketing or demand generation experience

Proven experience generating measurable sales pipeline

Strong understanding of B2B sales and marketing funnels

Experience with HubSpot, Salesforce, Marketo, or similar platforms

Experience building multi-channel demand generation campaigns

Strong knowledge of lead nurturing, scoring, and qualification

Strong analytical and campaign management skills

Comfortable measuring campaign ROI and pipeline contribution

Ability to collaborate closely with sales leadership

Strong written and verbal English communication

What Success Looks Like

Growth in qualified marketing-generated pipeline

Higher MQL-to-SQL and SQL-to-opportunity conversion

Strong campaign ROI and pipeline contribution

Effective lead nurturing and lifecycle programs

Clean marketing automation and CRM processes

Strong alignment between marketing and sales

Interview Process

Initial Screening Call

Spark Hire Video Interview

Recruiter Interview

Client Interview

Offer & Onboarding

Apply Now

If you know how to turn B2B marketing campaigns into qualified pipeline, understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.

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Originally posted on Himalayas