Social Media Manager

This is a remote position.

**US based applicants only**

RPM is eager to connect with new audiences and engage our existing base through compelling social media initiatives. We’re seeking a social media manager to help us expand our digital footprint and oversee our social communications efforts. They will develop and implement informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity. In doing so, the social media manager will maximize customer engagement with RPM’s goods and services, thereby helping us to accomplish our goals year over year. Objectives of this roleIncrease engagement for existing audiences with high-quality social initiatives

Acquire new followers by filling gaps in our marketing content output

Align our brand with new and emerging trends

Improve ROI through more consistently on-target messaging

Identify new channels to embed our brand that align our marketing direction

Glean insights from social data using monitoring tools

ResponsibilitiesUse social media tools to craft and release content to our social channels

Develop social media campaigns in collaboration with the marketing team

Become an extension of the company’s brand to connect with existing customers, and acquire new ones

Analyze the company’s social strategy to make frequent improvement suggestions

Stay up to date with new and emerging trends to help keep RPM’s social media presence consistently relevant

Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations

Requirements

Significant management and leadership experience

Extensive knowledge of a variety of current social media platforms

Excellent problem-solving techniques

Strong multitasking capabilities under pressure

Clear, confident communication abilities

Effective time-management skills

Preferred qualificationsSignificant experience leading a brand’s social media initiatives

Keen understanding of how to craft effective social media strategies

Strong familiarity with computers, email clients, and project management software

Experience with social media tools

Capable with database query languages such as SQL

Large social media following

Originally posted on Himalayas