Ecommerce Manager

REMOTE E-COMMERCE MANAGER

We are working with a client that is a rapidly growing sustainable fashion e-commerce brand made up of smart, creative, and thoughtful people who are passionate about using their work as a force for good. We are working together to grow a household name brand and push the fashion industry in a more sustainable direction.

About You

You thrive in an environment that allows you to focus on high-impact growth strategy alongside day-to-day campaigns.

You are hardworking and resourceful. You have an insatiable thirst for knowledge, seeing every challenge as an opportunity to learn.

You have a deep understanding of Shopify+ and a sharp and technical eye to support CRO (conversion rate optimization) and website optimization.

You are data driven and view things with a mobile first approach.

You are passionate about testing and iterating to find efficiency at every stage of the funnel.

You are excited to create a best-in-class site experience for the customers.

You are collaborative and can work with cross-functional teams at all levels of the organization.

You can set strategy and vision, but you are not afraid to execute at a tactical level. There is no task too small or too big for you.

You are highly motivated and are able to think strategically and independently.

You are an exceptionally organized self-starter who can prioritize well in a high growth environment.

You are attentive to detail, and can also manage a tight deadline.

You respond positively to constructive feedback and adapt quickly to change.

You are a great team player, leader, and individual contributor.

You are humble, hungry, and smart (in that order). You know what you’re good at while still continually striving to improve and grow in all areas.

Responsibilities

Develop and manage iteration of our ecommerce strategic roadmap including scoping, prioritization, execution and measurement.

Maximize online sales through constant testing, site optimization, UI/UX and improving online customer experience.

Collaborate with brand marketing to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging.

A/B Test website creative, layout, and offers to better understand and optimize our website.

Manage outside agency partners for web design, web management and development, and SEO (search engine optimization).

Develop onsite lead generation, including developing strategies to drive “shallow conversions”, e.g., sampling, quizzes, etc.

Be the expert on e-commerce best practices and competitors to gain an understanding of trending behaviors in the marketplace.

Collaborate with cross-functional teams and provide guidance to grow engagement, revenue and to optimize the overall customer experience.

CRM (Email/SMS)

Apply a data-driven approach to identify, evaluate and prioritize strategic initiatives that increase engagement and optimize lifetime value.

Own large email marketing channel, including batch, lifecycle programs, triggered, and transactional emails.

Spearhead the growth of a customer-centric SMS strategy that enables Marketing and CX to improve the customer journey.

Conceptualize, build, and iterate on a best-in-class loyalty program and drive enrollment, engagement and retention/reactivation of our customers.

Apply learnings from consumer-level data and behavior to develop segmented audience-based campaigns, journeys and automations.

Skills & Qualifications

3+ years e-commerce and marketing experience, primarily in D2C or start-up environments.

BA/BS degree or equivalent life experience

Proven achievement in creating data-driven strategies and solutions to support increases in conversion, AOV and LTV business objectives.

Strategic, analytical and creative thinker.

An entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market.

Proven experience in managing multiple functions in a fast paced, changing environment.

Excellent written and verbal communication skills and thirst for collaboration

Strong grasp of business strategy and the ability to prioritize opportunities.

Able to maintain high standard of confidentiality and professionalism

Understanding of sustainable fashion, ethical fashion, and/or social enterprise preferred

Originally posted on Himalayas