B2B Sales Executive (Food / FMCG)

Join an established food and drink business and build long-term trade relationships across the UK.

FindCore are thrilled to be assisting an established food and drink business with the recruitment of a B2B Sales Executive.

Permanent, full-time position with UK-wide responsibility, combining remote working with regular customer visits and travel.

Salary:

£30,000 basic salary + 3% commission on all accounts secured + business travel expenses + additional benefits

This is a proactive new-business sales role focused on developing trade customers across the UK, representing established food and beverage brands and building long-term commercial relationships.

Key Responsibilities:

Identify, approach and win new trade customers across the UK.

Develop relationships with independent retailers, cafés, coffee roasters, wholesalers, hotels and hospitality businesses.

Generate new business through telephone calls, email, networking, referrals and trade shows.

Arrange face-to-face meetings with prospective customers.

Present and sell food and beverage products to trade customers.

Follow up quotations, samples and enquiries to convert prospects into paying customers.

Develop existing accounts and encourage repeat orders.

Identify new markets, sales opportunities and potential distribution partners.

Maintain an accurate sales pipeline and customer records.

Report on sales activity, opportunities and results.

Work towards agreed sales targets and contribute to continued business growth.

Attend relevant trade shows and industry events.

Skills & Experience Requirements:

Previous experience within B2B sales, business development or account management.

Proven ability to generate and win new business.

Experience selling food, drink, tea, coffee, FMCG or related products would be highly advantageous.

Experience selling to independent retailers, cafés, wholesalers or hospitality businesses would be particularly relevant.

Strong prospecting and lead-generation skills.

Confident communicating with customers by telephone, email and face-to-face.

Strong negotiation and relationship-building ability.

Commercially minded, proactive and target-driven.

Comfortable managing your own territory and workload.

Full UK driving licence required.

Willingness to travel regularly throughout the UK.

Benefits:

£30,000 basic salary.

3% commission on all accounts secured.

UK-wide territory with significant autonomy.

Flexible / remote working opportunities.

Business travel expenses covered.

Opportunity to represent established food and beverage brands.

Freedom to develop your own sales strategy and customer base.

Long-term progression as the national trade customer portfolio grows.

Please apply.