1026 - 244TST - Website & Lifecycle Marketing Lead

Website & Lifecycle Marketing Lead Salary: $3,000 up to $5,000 USD/month Remote – LATAM-based candidates only

About the Client

TalentCross partners with US-based companies to connect them with top LATAM talent for remote roles. Our client is a profitable, fully remote company revolutionizing product creation by combining SaaS technology with custom manufacturing.

About the Role

We are seeking a Website & Lifecycle Marketing Lead to own everything a customer reads and experiences after they find us — from website conversion and lifecycle communication to email and positioning/messaging. The mission is clear: more visitors become customers, and more customers come back.

Responsibilities

Website & CRO: Own structure, messaging, and conversion of product pages; plan/run A/B tests.

Lifecycle communication: Build onboarding, reorder triggers, win‑back and repeat paths.

Positioning & messaging: Define product positioning for customer segments; maintain one source of truth across website, ads, sales, and AI sales agent.

Email: Plan, write, and run lifecycle/marketing emails.

Customer research: Turn sales calls, conversations, and reviews into copy and tests.

Reporting: Measure work on conversion rate, repeat revenue, and order value.

Requirements

4+ years in B2B or e‑commerce marketing with ownership of website conversion, messaging, or lifecycle.

Track record of copy/pages built from real customer research.

Experience building lifecycle/email programs with measurable revenue results.

Solid A/B testing knowledge.

Ability to own projects end‑to‑end with minimal supervision.

Fluent written English.

Nice to Have

Funnels mixing self‑serve and sales‑led buying.

Hands‑on CRM/email platform experience (HubSpot, Pipedrive).

Experience writing prompts/knowledge bases for AI sales/support agents.

Background in custom manufacturing, merch, or print‑on‑demand.

Why Join Us

Direct access to leadership and mentorship.

Influence product and strategy with flat hierarchies.

Rapid growth, autonomy, and career acceleration.

Originally posted on Himalayas