SEO Specialist

SEO Specialist (Technical SEO, Content & Organic Growth) – Remote

Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours

About the Role

At Pavago, one of our clients is hiring an SEO Specialist to improve search visibility, increase organic rankings, and drive sustainable inbound traffic and conversions.

This is a hands-on SEO role covering technical SEO, keyword strategy, on-page optimization, content SEO, link building, and performance analytics.

You’ll work closely with content, marketing, design, and development teams to ensure websites are technically healthy, search-friendly, authoritative, and continuously improving.

If you understand both the technical and content sides of SEO and enjoy using data to uncover growth opportunities, this role is a strong fit.

What You’ll Own

Keyword Research & SEO Strategy

Conduct in-depth keyword research using:

SEMrush

Ahrefs

Google Keyword Planner

Map keywords according to search intent, user behavior, and buyer journey stages.

Identify:

Ranking opportunities

Content gaps

Competitor weaknesses

High-value search terms

Build SEO strategies aligned with organic traffic, lead generation, and conversion goals.

Prioritize SEO opportunities based on potential business impact.

On-Page SEO & Content Optimization

Optimize:

Title tags

Meta descriptions

Headings

URLs

Internal links

Image alt text

Implement structured data and schema markup where applicable.

Conduct content audits and identify pages requiring optimization, consolidation, or expansion.

Ensure content balances search optimization with readability and brand voice.

Optimize landing pages and existing content for rankings and conversions.

Technical SEO

Conduct technical audits using Screaming Frog, Sitebulb, SEMrush, and similar tools.

Identify and resolve:

Crawl errors

Indexation issues

Duplicate content

Broken links

Redirect problems

Canonicalization issues

Manage and optimize:

XML sitemaps

Robots.txt

Canonical tags

Crawl architecture

Improve Core Web Vitals, page speed, mobile usability, and overall technical performance.

Collaborate with developers to prioritize and implement technical fixes.

Off-Page SEO & Link Building

Develop scalable, ethical backlink strategies.

Execute outreach through:

Partnerships

Guest posting

Digital PR

Relevant industry opportunities

Monitor backlink profiles and identify low-quality or potentially harmful links.

Support backlink cleanup or disavowal when appropriate.

Improve website authority and organic trust signals over time.

Analytics & SEO Reporting

Monitor:

Keyword rankings

Organic traffic

Search impressions

Engagement

Leads and conversions

Use Google Analytics and Google Search Console to analyze performance.

Build reporting dashboards using Looker Studio, Power BI, or similar platforms.

Prepare weekly and monthly SEO reports with clear insights and recommendations.

Adjust strategies based on performance data, search trends, and algorithm changes.

Cross-Functional SEO Support

Partner with writers to create SEO-focused content.

Collaborate with developers on technical implementation.

Support marketing and design teams with landing page optimization.

Provide SEO guidance during:

Website redesigns

Site migrations

Product launches

New content initiatives

Ensure SEO considerations are incorporated early into website and marketing projects.

Required Experience & Skills

2+ years of professional SEO experience.

Hands-on experience with:

SEMrush

Ahrefs

Screaming Frog

Google Analytics

Google Search Console

Strong understanding of:

Technical SEO

On-page SEO

Off-page SEO

Keyword research

Search intent

Link building

Experience working with CMS platforms such as:

WordPress

Webflow

Shopify

Strong analytical and problem-solving abilities.

Ability to turn SEO data into actionable recommendations.

Strong written and verbal English communication skills.

Preferred Experience

Proven experience improving competitive keyword rankings.

Advanced technical SEO auditing experience.

Experience implementing schema and structured data.

International or multilingual SEO experience.

Background supporting:

SaaS

E-commerce

Content publishing

High-growth digital brands

Basic HTML/CSS knowledge for collaborating with developers.

What Makes You a Great Fit

You understand both the technical and content sides of SEO.

You think beyond rankings and focus on traffic, conversions, and business impact.

You’re comfortable digging into data to diagnose performance issues.

You proactively identify SEO opportunities rather than waiting for instructions.

You stay current with search trends and algorithm changes.

You communicate technical recommendations clearly to non-technical stakeholders.

You’re highly organized and capable of managing multiple SEO initiatives simultaneously.

What a Typical Day Looks Like

You may:

Review rankings, traffic, and Search Console performance.

Research keywords and competitor opportunities.

Run technical SEO audits and prioritize issues.

Optimize existing pages for stronger rankings and conversions.

Brief content teams on new SEO-focused articles and landing pages.

Coordinate technical fixes with developers.

Review backlink opportunities and outreach initiatives.

Analyze performance and prepare SEO reports.

In short: you ensure websites remain technically healthy, highly visible in search, authoritative, and continuously growing organic traffic and conversions.

Key Metrics for Success (KPIs)

Organic traffic and search impression growth.

Growth in Page 1 and Top 3 keyword rankings.

Increased organic leads and conversion rates.

Improved Core Web Vitals and technical site health.

Reduction in crawl, indexing, and other technical SEO issues.

Growth in high-quality backlinks and domain authority.

Positive ROI from organic search initiatives.

Interview Process

Initial Phone Screen

Video Interview with Pavago Recruiter

Practical SEO Assessment (Site Audit or SEO Strategy Exercise)

Client Interview with Marketing Leadership

Offer & Background Verification

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video completes your application and can be recorded whenever it’s convenient.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. You can record your video as many times as you’d like before submitting it—only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation.

Apply Now

If you’re an SEO Specialist who understands technical SEO, content optimization, keyword strategy, analytics, and organic growth, we’d love to hear from you.

Apply today and help build sustainable organic visibility, traffic, and business growth.

Originally posted on Himalayas