Marketing Specialist | Growth Marketing |

Description

Marketing Specialist | Growth Marketing | Digital Strategy | Brand & Demand Generation

We're looking for a creative, analytical, and results-driven Marketing Specialist to help accelerate growth for innovative U.S.-based companies across Technology, SaaS, Healthcare, Professional Services, eCommerce, and B2B industries.

This role is perfect for marketers who combine strategic thinking with hands-on execution. You'll create and optimize multi-channel marketing campaigns, generate qualified leads, strengthen brand positioning, and leverage data to improve marketing performance. You'll work closely with Sales, Product, Design, and Leadership teams to drive measurable business results.

If you're passionate about digital marketing, content strategy, demand generation, marketing analytics, and AI-powered marketing, we'd love to meet you.

What You'll Do

Develop and execute integrated marketing campaigns across digital channels.

Plan, launch, and optimize lead generation and demand generation initiatives.

Manage paid advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.).

Create and execute content marketing strategies that increase brand awareness and engagement.

Optimize SEO, SEM, email marketing, and website conversion performance.

Analyze campaign performance and generate actionable insights using marketing data.

Collaborate with Sales to improve lead quality and conversion rates.

Manage marketing automation workflows and customer nurturing campaigns.

Conduct market research, competitor analysis, and customer segmentation.

Coordinate webinars, product launches, events, and promotional initiatives.

Monitor KPIs, marketing ROI, CAC, conversion rates, and pipeline contribution.

Stay current on digital marketing trends, AI tools, and emerging technologies.

Marketing Expertise

Digital Marketing

Growth Marketing

Demand Generation

Lead Generation

Content Marketing

Brand Management

Email Marketing

Marketing Automation

SEO

SEM

Paid Media

Social Media Marketing

Performance Marketing

Campaign Management

Marketing Analytics

Customer Journey

Conversion Rate Optimization (CRO)

Market Research

B2B Marketing

Product Marketing

Marketing Tools & Technology

Marketing Platforms

HubSpot

Salesforce Marketing Cloud

Marketo

Mailchimp

ActiveCampaign

Pardot

Advertising & Analytics

Google Ads

Google Analytics 4 (GA4)

Google Tag Manager

Meta Ads Manager

LinkedIn Campaign Manager

Microsoft Ads

SEO & Content

SEMrush

Ahrefs

Moz

WordPress

Canva

Adobe Creative Suite

Figma

CRM & Productivity

Salesforce

HubSpot CRM

Monday.com

Asana

Jira

Slack

Microsoft Teams

Google Workspace

Microsoft 365

AI Marketing Tools

ChatGPT

Microsoft Copilot

Claude

Gemini

Jasper AI

Canva AI

What We're Looking For

Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.

3+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.

Experience managing multi-channel marketing campaigns.

Strong knowledge of SEO, SEM, Email Marketing, Paid Media, and Marketing Analytics.

Experience with HubSpot, Google Analytics, Google Ads, and CRM platforms.

Strong analytical skills with the ability to interpret campaign performance and optimize results.

Excellent communication, project management, and collaboration skills.

Professional English proficiency (B2+/C1).

Ability to thrive in a fast-paced, remote, and collaborative environment.

Preferred Qualifications

Experience supporting U.S.-based companies or international markets.

Experience in SaaS, Technology, Professional Services, Healthcare, or eCommerce.

Experience with Marketing Automation, lead nurturing, and CRM integrations.

Knowledge of A/B Testing, CRO, and customer lifecycle marketing.

Experience using AI tools to improve marketing productivity and content creation.

Google, HubSpot, Meta, or LinkedIn Marketing certifications.

Why Join Us?

Join a high-growth organization where marketing is a strategic driver of business success. You'll have the opportunity to build impactful campaigns, collaborate with global teams, leverage the latest marketing technologies, and directly influence customer acquisition, brand growth, and revenue generation for leading U.S.-based companies.

Next Step

Please check your email and complete your One-Way Video Interview. This next step will help us understand your marketing expertise, creativity, analytical thinking, and ability to execute high-impact campaigns that generate measurable business results. We look forward to learning more about you!

Requirements

Marketing Specialist – High Fit Resume Requirements

Bachelor's degree in Marketing, Business, Communications, or related field.

3+ years of experience in Digital Marketing or Growth Marketing.

Experience managing multi-channel marketing campaigns.

Experience with SEO, SEM, Email Marketing, and Paid Media.

Experience using Google Analytics (GA4) and Google Ads.

Experience with HubSpot or another CRM/Marketing Automation platform.

Experience in Lead Generation and Demand Generation.

Strong analytical skills and campaign performance reporting.

English B2+.

Preferred (Bonus)

Experience supporting U.S.-based companies.

Experience in SaaS, Technology, Healthcare, eCommerce, or B2B.

Experience with A/B Testing and CRO (Conversion Rate Optimization).

Experience with Salesforce, Marketo, Mailchimp, or ActiveCampaign.

Certifications in Google Ads, Google Analytics, HubSpot, Meta, or LinkedIn Marketing.

Experience using AI tools such as ChatGPT, Jasper AI, Copilot, or Gemini.

Originally posted on Himalayas