About the role
About the job
Location:
India Remote
Employment Type:
Full-time
About PA Team
At PA Team, we specialize in delivering cutting-edge automation, RPA, and CX solutions that help businesses achieve scalable efficiency and measurable ROI. We are seeking a Content Marketer and Technical writer who can transform complex technical concepts into engaging, solution-oriented content that resonates with executives, decision-makers, and tech-savvy audiences.
Role Overview
The Content Marketer and Technical writer will be responsible for creating high-quality, insightful, and persuasive content that positions PA Team as a thought leader in automation, RPA, and customer experience transformation. The ideal candidate should combine strong technical understanding with exceptional storytelling skills, driving ROI-focused narratives across multiple channels including website, LinkedIn, blogs, case studies, whitepapers, and marketing campaigns.
Key Responsibilities
Content Creation & Strategy
Develop compelling content for automation, RPA, CXone, and digital transformation topics.
Write solution-driven blogs, case studies, whitepapers, eBooks, and ROI-focused content.
Create persuasive copy for landing pages, email campaigns, and sales enablement material. Social Media & LinkedIn Management
Manage and optimize LinkedIn content calendar, including thought leadership posts, viral content, and industry updates.
Collaborate with leadership to build executive brand presence on LinkedIn.
Experiment with engaging formats (carousels, infographics, polls, short-form posts).Website & Digital Content
Own and manage website content development and updates.
Ensure messaging consistency, SEO optimization, and alignment with buyer journeys.
Collaborate with design team for UX-driven content experiences.Research & Insights
Research industry trends, competitors, and best practices to create authoritative content.
Build ROI-focused storytelling that highlights value propositions and business impact.Collaboration
Work closely with marketing, sales, and product teams to align content with GTM strategy.
Support campaign ideation and contribute creative input for lead generation initiatives.
Requirements
Experience & Expertise
3–6 years of experience in content writing, copywriting, or content marketing.
Prior experience in writing content in automation, RPA, CX platforms (like CXone) agentic ai, SaaS, or tech domain required.
Strong portfolio of solution-oriented, ROI-focused, and technical content.Skills
Excellent writing, editing, and proofreading skills.
Ability to simplify complex technical concepts into easy-to-digest content.
Knowledge of SEO best practices and content performance measurement.
Strong understanding of LinkedIn content trends and digital engagement tactics.
Basic knowledge of content management systems (CMS) for website updates.Mindset
Solution-driven and business impact-oriented approach.
Creative thinker who can ideate viral and engaging content.
Highly collaborative, detail-oriented, and deadline-focused.
Preferred Qualifications
Experience in B2B SaaS or enterprise technology content creation.
Knowledge of ABM (Account-Based Marketing) content strategy.
Hands-on experience with LinkedIn analytics, CMS tools (e.g., WordPress, HubSpot), or marketing automation tools.
Content Writer – Key Responsibilities
Write blogs, case studies, whitepapers, eBooks, and ROI-driven content on automation, RPA, and CXone.
Create website content (landing pages, product/service pages, thought leadership).
Manage LinkedIn content calendar – engaging posts, carousels, infographics, viral content.
Support sales & marketing teams with persuasive copy for campaigns, emails, and sales collateral.
Research industry trends and competitors to create insightful and solution-oriented content.
Ensure SEO optimization and performance-driven content publishing.
Collaborate with design team for visual + copy storytelling.
Maintain brand voice consistency across all content.
Analyze content performance and suggest improvements.
Originally posted on Himalayas
